Who is NetApp?

Jake Levins November 20, 2020 3 No Comments

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At Cloud Field Day 9 Netapp presented a number of its own cloud options. This comes on the heels of NetApp Insight, the yearly company occasion which should offer its consumer base not only new products but also an overall breakdown of the company strategy for your future. NetApp introduced lots of interesting news and jobs around multi-cloud information and system administration.

The Transition into Data Fabric

This isn’t the first time which NetApp radically altered its approach. Do you recall when NetApp was the dull ONTAP-only company? Not there is anything wrong with ONTAP naturally (the storage OS initially designed by NetApp remains in the crux of a lot of its own storage appliances). It simply can not be the solution for all, even if it does work fairly nicely.

When ONTAP was not the sole answer to each query (even with StorageGrid and EF systems already a part of this portfolio), the company began to appear dull and, honestly, not quite credible.

The afternoon the Data Fabric eyesight was declared, I was skeptical, but that was a massive change for the company, and when they could pull it off I’d be really impressed. The company began to create products such as StorageGrid, purchased companies such as Solidifre, incorporated the various product families to make everything work together, and also added additional tools to simplify the life span of the customers. In the conclusion, ONTAP was no more the reply to each question, and the company became trendy again.

Cloud, Built On Top of Data Fabric

Don’t get me wrong, the eyesight about Data Fabric was already including the cloud but it was faulty in certain aspects. Data Fabric was designed prior to the achievement of Kubernetes, for instance, and multi-cloud was nevertheless a very distant future. But nevertheless, it had a type of upgrade.

Now, later Insight and CFD, I believe this strategy upgrade feels whole and NetApp is one of the very hybrid-savvy sellers on the industry landscape. Projects Astra or the new VDS (Virtual Desktop Service) utilize the base of Data Fabric, and then build on top of it.

This isn’t a storage vendor anymore, not a traditional one at the least. It’s diversifying and becoming a credible player in the table. It is also intriguing it is doing it in a means that’s not in competition with cloud providers or their traditional spouses. In reality they are introducing themselves as an empowering base coating to transfer data effortlessly from on-premises into the cloud and manage it consistently, using an identical user experience, across distinct cloud platforms. CSPs really enjoy the initial part of the, although the latter assists their spouses find exactly the identical environment on which to run their own solutions. From the consumer standpoint, NetApp provides them additional alternatives, boosting their freedom of selection. A win-win-win situation, one may say.

From the exterior, NetApp is constructing a set of intriguing solutions in addition to a plausible and consistent information management layer. From a specific standpoint this approach is comparable to everything you may get from VMware, using their stack now on all clouds along with additional alternatives built on top of this (such as the DRaaS coming in the purchase of Datrium for example).

Closing that the Circle

I really don’t understand if NetApp can nevertheless be categorized as a traditional storage seller. Yes, earnings coming from storage box sales continue to be the lion’s share of the earnings (so they’re nevertheless “traditional” from one point of view), however, the plan shift is rather visible cloud and here earnings are getting more applicable, quarter after quarter.

Most businesses are changing how they consider IT infrastructures, hybrid and multi-cloud plans are now the standard with a dramatic effect on how budgets are allocated. Users need to become free and operate their applications in which business needs it, and also a traditional storage seller isn’t a part of the dialog. It is essential to be aware from that standpoint NetApp isn’t alone, I mentioned VMware previously in this informative article but others such as RedHat have similar plans in my personal opinion. They all need to construct precisely the same user experience wherever you set up your applications (and information ).

Will NetApp be in a position to change ? Will it be a commendable cloud seller? Will they turned into a legitimate hybrid cloud-storage seller? I believe they did really well with Data Fabric plus they’re on the ideal route to replicate themselves. Only period will tell of course, but comparing them using a number of those additional traditional storage providers, it is possible to say they’re really well positioned to perform really well.

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