The multihyphenate is presently carrying his layout chops to cars after given the opportunity to swag out a Mercedes Benz G-Class. Dubbed Project Geländewagen, the collab was formerly teased back July when he started working with Benz Chief Design Officer Gorden Wagener. Abloh and Wagener are equally G-Class owners, and so that they understood what they enjoyed about the truck along with the layout cues they believed could create an already classic huge body a much better experience on the road.
Abloh recently talked to Hypebeast concerning the layout details he implementing from the G Class along with his general rule in regards not to designing items from scratch.
“One of my personal rules — or ‘cheat notes’ as I like to call them — is the rule of three,” Abloh said. “To me, an existing object needs to be altered by only 3 percent to become something new, to evoke a new or different emotion, to be perceived differently by the world. I carry this with me in everything I do.”
He continues, recognizing the significance Benz plays at the culture because it has been a status symbol in Hip Hop as a indication of success.
“Collaboration is when two people, groups, brands, ideologies, come together with two different languages to create a new one,” Abloh continued. “Mercedes-Benz is a brand that stands for luxury and exceptional performance. There’s a history to the brand and the effects it has had on culture that just can’t be denied.”
Beginning on September 14( a replica of this Virgil Abloh x Mercedes-Benz G-Class Project Geländewagen is going to be auctioned as a member of this Sotheby’s Contemporary Curated sale, with proceeds going to some charity. )
Get a closer look at the Exceptional G-Class from the gallery under: