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South Korea August 2020: BMW (+69%), Genesis (+54.2%) defy first post-pandemic gross sales drop (-3.5%)

Ben Williams September 12, 2020 13 No Comments

South Korea August 2020: BMW (+69%), Genesis (+54.2%) defy first post-pandemic sales drop (-3.5%)

The BMW X4 breaks into the foreigner Top 10 in August.

The post-pandemic rebound is over in South Korea with new automobile gross sales ending 5 consecutive months of year-on-year features in August at -3.5% to 131.876 models vs. +41.2% in June and +9.2% in July. Local producers are down -7.2% to 117.234 however foreigners can’t compensate that loss regardless of a 20.8% surge to 21.894 models. The year-to-date tally is now up 6.2% to 1.226.434 models, together with 1.049.274 locals (+4.8%) and 169.908 foreigners (+15.7%). As a results of this shift to adverse territory we have now revised our 2020 South Korea forecast down from 1.96 million (+9%) a month in the past to 1.92 million gross sales (+7%).

Atop the manufacturers charts, Both Hyundai (-5.4%) and Kia (-11.4%) each fall sooner than their residence market, including as much as 60.5% share vs. 65.7% thus far in 2020. The hero of the month is BMW hovering 69% year-on-year and 5 spots on July to 3rd total, toppling Genesis (+54.2%) from the rostrum and overtaking Ssangyong (-15.5%), Renault Samsung (-21.5%), Mercedes (-10.5%) and GM Korea (-8%), with all of the aforementioned manufacturers dropping share year-on-year. Recovering from a cease sale order final 12 months, Audi (+886.3%) stays at #9 whereas Mini (+1.1%) is up 5 spots on July to #10. Porsche (+97.9%), Honda (+74.6%), Lamborghini (+57.1%), Volkswagen (+50.1%), Rolls Royce (+21.4%), Lexus (+16.6%) and Ford (+16.2%) additionally impress with double-digit features.

The Hyundai Grandeur (+85.6%) stays the most well-liked car within the nation, distancing the Hyundai Porter (+2.1%) and Santa Fe (-9.2%) whereas the Kia Sorento (+75.9%) surges forward year-on-year however drops one spot on July to #Four and the Hyundai Avante (+18.4%) is down Three to #5. The Genesis G80 (+98%), Hyundai Palisade (+92.4%) and Kia Carnival (+17.6%) additionally shine within the the rest of the Top 10. The Genesis GV80 stays the best-selling current launch however drops 7 spots to #21, now rating simply above the Chevrolet Trailblazer (#22) and Samsung XM3 (#23). We welcome the Renault Samsung Zoe at #56 with Eight gross sales.

The BMW 5 Series (+14.8%) topples the Mercedes E-Class (-40%) to turn out to be the best-selling overseas mannequin in South Korea for the month, whereas far under the Mercedes A-Class, GLE and Audi A6 spherical out the Top 4. The BMW X3, X4, X5 and Mercedes G-Class additionally make their look within the Top 10.

Previous month: South Korea July 2020: Hyundai (+18.7%), Genesis (+168%), VW Group (+381.7%) stun in 5th straight positive month (+9.2%)

One 12 months in the past: South Korea August 2019: Kia Seltos breaks into Top 5 in market down -6.1%

Full August 2020 Top 30 All-brands, Top 57 All native fashions and Top 10 overseas fashions under.

South Korea August 2020 – manufacturers:

Pos Brand Aug-20 % /19 Jul 2020 % /19 Pos FY19
1 Hyundai 45,715 32.9% -5.4% 1 442,881 36.1% -1.9% 1 1
2 Kia 38,411 27.6% -11.4% 2 363,352 29.6% 9.2% 2 2
3 BMW 7,252 5.2% 69.0% 8 36,498 3.0% 40.3% 8 8
4 Genesis 7,062 5.1% 54.2% 3 67,067 5.5% 63.6% 4 7
5 Ssangyong 6,792 4.9% -15.5% 5 54,349 4.4% -25.2% 6 3
6 Renault Samsung 6,104 4.4% -21.5% 6 67,647 5.5% 28.6% 3 4
7 Mercedes 6,030 4.3% -10.5% 7 47,613 3.9% 0.9% 7 5
8 GM Korea 5,898 4.2% -8.0% 4 53,978 4.4% 10.8% 5 6
9 Audi 2,022 1.5% 886.3% 9 14,443 1.2% 422.0% 9 10
10 Mini 1,107 0.8% 1.1% 15 7,214 0.6% 12.6% 13 14
11 Volkswagen 881 0.6% 50.1% 10 9,404 0.8% 223.6% 10 17
12 Lexus 703 0.5% 16.6% 14 5,049 0.4% -49.3% 16 9
13 Porsche 554 0.4% 97.9% 13 5,841 0.5% 83.7% 14 19
14 Chevrolet 464 0.3% n/a 11 8,950 0.7% n/a 11 24
15 Ford 437 0.3% 16.2% 17 4,521 0.4% -23.0% 17 16
16 Toyota 433 0.3% -20.1% 16 3,757 0.3% -51.4% 18 11
17 Jeep/Chrysler 410 0.3% -40.8% 18 5,029 0.4% -18.4% 15 13
18 Volvo 336 0.2% -61.9% 12 7,929 0.6% 13.6% 12 12
19 Land Rover 280 0.2% -51.2% 19 2,962 0.2% -44.2% 19 18
20 Honda 241 0.2% 74.6% 24 1,823 0.1% -71.0% 21 15
21 Peugeot 216 0.2% -38.5% 22 1,632 0.1% -31.2% 23 20
22 Lincoln 144 0.1% n/a 21 1,683 0.1% n/a 22 n/a
23 Cadillac 89 0.1% -42.6% 23 886 0.1% -26.5% 24 25
24 Maserati 74 0.1% -40.3% 26 538 0.0% -30.0% 27 26
25 Citroen 60 0.0% -25.0% 25 707 0.1% 24.5% 25 27
26 Jaguar 53 0.0% -79.3% 27 488 0.0% -64.5% 28 22
27 Infiniti 36 0.0% -36.8% 20 576 0.0% -56.6% 26 23
28 Lamborghini 33 0.0% 57.1% 29 193 0.0% 168.1% 30 28
29 Bentley 22 0.0% n/a 28 201 0.0% 175.3% 29 30
30 Rolls-Royce 17 0.0% 21.4% 30 106 0.0% -5.4% 31 29
31 Nissan 0 0.0% -100.0%  – 1,865 0.2% -17.2% 20 21
 – Total native producers 109,982 79.1% -7.2%  – 1,049,274 85.6% 4.8%  –  –
 – Total overseas producers 21,894 15.7% 20.8%  – 169,908 13.9% 15.7%  –  –
 – Total market 131,876 94.8% -3.5%  – 1,219,182 99.4% 6.2%  –  –

South Korea August 2020 – native fashions:

Pos Model Aug-20 /19 Jul 2020 /19 Pos FY19
1 Hyundai Grandeur 10,235 85.6% 1 102,220 57.0% 1 1
2 Hyundai Porter 7,118 2.1% 4 62,352 -11.5% 2 3
3 Hyundai Santa Fe 6,224 -9.2% 7 38,580 -33.9% 9 4
4 Kia Sorento 6,116 75.9% 3 53,471 60.5% 5 9
5 Hyundai Avante 5,792 18.4% 2 54,434 28.1% 4 6
6 Kia Carnival 5,622 17.6% 22 25,072 -43.2% 16 5
7 Hyundai Sonata 4,595 -45.3% 10 47,781 -26.2% 6 2
8 Hyundai Palisade 4,433 92.4% 9 41,533 10.9% 7 10
9 Genesis G80 4,100 98.0% 6 33,093 105.7% 11 25
10 Kia Bongo 3,996 -19.6% 8 41,191 -1.9% 8 7
11 Kia K5 3,944 65.1% 5 59,231 136.2% 3 17
12 Kia Morning 3,606 -10.7% 13 27,766 -15.2% 14 11
13 Samsung QM6 3,317 -26.4% 18 30,901 20.6% 13 12
14 Kia Seltos 3,277 -46.4% 12 36,392 285.3% 10 21
15 SsangYong Korando Sports 2,873 -12.7% 15 21,659 -23.0% 20 15
16 Kia Ray 2,518 35.3% 19 18,342 -10.0% 22 23
17 Chevrolet Spark 2,244 -38.0% 21 18,343 -19.2% 21 19
18 Kia K7 2,172 -68.8% 17 31,610 -1.4% 12 8
19 Hyundai Grand Starex 1,951 33.4% 11 23,968 -15.1% 17 16
20 SsangYong Tivoli 1,901 -18.0% 27 13,728 -47.3% 28 20
21 Genesis GV80 1,810 new 14 21,826 new 19  –
22 Chevrolet Trailblazer 1,780 new 20 13,819 new 27  –
23 Samsung XM3 1,717 new 23 25,878 new 15  –
24 Hyundai Tucson 1,664 -35.6% 24 16,448 -36.4% 24 18
25 Kia K3 1,631 -49.8% 28 16,901 -43.3% 23 13
26 Hyundai Kona 1,574 -36.4% 16 23,073 -15.0% 18 14
27 Kia Niro 1,498 -13.0% 29 15,070 -21.7% 25 24
28 Kia Sportage 1,472 -0.9% 31 12,412 -36.4% 30 22
29 SsangYong Korando 1,426 0.3% 30 12,402 28.9% 31 27
30 Kia Mohave 1,361 213.6% 25 14,001 605.0% 26 35
31 Hyundai Venue 1,029 -72.2% 26 12,472 128.7% 29 28
32 Genesis G90 704 -32.2% 32 6,496 -51.2% 34 26
33 Hyundai Nexo 675 173.3% 36 3,987 85.9% 39 40
34 SsangYong G4 Rexton 592 -41.3% 33 6,560 -19.4% 33 31
35 Kia K9 579 -27.6% 34 5,514 -28.0% 36 34
36 Samsung SM6 562 -50.7% 35 6,756 -39.4% 32 30
37 Genesis G70 448 -69.5% 37 5,652 -51.3% 35 29
38 Chevrolet Trax 419 -60.0% 40 4,625 -44.1% 37 32
39 Chevrolet Malibu 364 -50.7% 38 4,564 -48.6% 38 33
40 Kia Stonic 355 -25.4% 44 2,995 -54.6% 41 36
41 Chevrolet Traverse 318 new 43 2,885 new 42 56
42 Daewoo Labo 292 5.8% 45 2,103 -9.5% 44 45
43 Daewoo Alpheon 273 -0.7% 49 1,997 -13.7% 45 47
44 Renault Samsung Captur 270 new 42 1,395 new 50  –
45 Hyundai Ioniq 264 -61.1% 47 2,587 -36.3% 43 37
46 Kia Stinger 195 -25.6% 46 1,870 -30.9% 46 44
47 Renault Samsung Master 142 -56.7% 39 1,493 3.5% 48 48
48 Chevrolet Colorado 96 new 41 3,272 new 40 55
49 Hyundai Veloster 95 -41.0% 48 1,668 4.9% 47 51
50 Chevrolet Equinox 71 -57.2% 52 901 -40.0% 51 52
51 Kia Soul 69 -60.6% 53 864 -81.9% 52 38
52 Hyundai i30 66 -53.5% 55 392 -63.9% 55 54
53 Renault Samsung Twizy 48 118.2% 50 595 -52.0% 54 53
54 Chevrolet Bolt 41 -80.7% 54 1,398 -36.3% 49 42
55 Samsung SM3 40 -81.4% 51 621 -77.1% 53 46
56 Renault Samsung Zoe 8 new  – 8 new 57  –
57 Chevrolet Corvette/Camaro 0 -100.0%  – 68 -45.6% 56 59

South Korea August 2020 – overseas fashions:

Pos Model Aug-20 /19 Jul 2020 /19 Pos FY19
1 BMW 5 Series 2,834 14.8% 2 13,977 24.6% 2 2
2 Mercedes E Class 2,357 -40.0% 1 19,962 -24.1% 1 1
3 Mercedes A Class 870 n/a n/a 3,856 n/a 7 70
4 Mercedes GLE 751 n/a n/a 1,946 n/a 12 27
5 Audi A6 745 n/a 4 5,943 132.2% 4 9
6 BMW X3 723 n/a n/a 1,501 61.4% 13 32
7 Mercedes G Class 592 n/a n/a 592 n/a 21 160
8 BMW X4 572 n/a n/a 739 51.7% 19 54
9 Mini Hatchback 537 -5.0% n/a 2,409 -30.9% 11 13
10 BMW X5 522 n/a n/a 761 -24.7% 18 28

Source: KAIDA, Manufacturers

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