The NFL, Roc Nation, also Pepsi all declared on Tuesday which Jesse Collins will produce the Super Bowl halftime series in 2021. According into The Hollywood Reporter, this can create Collins the initial Black executive manufacturer that the event has ever had.
“It is an honor to be part of such an iconic show at such an important time in our history,” Collins said in an announcement to Variety. “I’m thankful to JAY-Z, [Roc Nation chief operating officer] Desiree Perez, along with the whole Roc Nation family along with the NFL for giving me this chance.”
Jay went to praised Collins within his statement for being “one of the only executive producers that speak fluent ‘artist vision,’” describing his “insight and understanding create both extraordinary shows and true cultural moments.”
Last year, Collins was nominated for an Emmy because of his role as producer of those 61st yearly Grammy Awards. He also recently served as an executive producer John Lewis: Celebrating that a Hero, the CBS special that honored the civil rights leader following his own passing. He has a comprehensive resume past that, together with his additional credits such as the 2019 Soul Train Awards, 2020 BET Awards, along with the forthcoming BET Hip Hop Awards.
Roc Nation co-produced its earliest Super Bowl halftime show earlier this season in Miami containing Jennifer Lopez and Shakira, indicating the first time two Latinas headlined the largest sporting event from the United States.
Super Bowl LV is predicted to happen in Tampa, Florida on February 7.