The birth of female motorists has fostered the Saudi automobile marketplace in 2019.
After three successive 20%+ yearly drops (-21.4% in 2016, -22.3% in 2017 and -23.4% in 2018) leading to a halving of the marketplace between 2015 (879.704) and 2018 (411.223), the Saudi new automobile market eventually bounces back 2019, and also in a dramatic manner: up 30.6percent or 126. 000 sales to 536. 903 units, returning nearly just to its 2017 score (536.767). The primary cause propping Saudi sales up this season is the coming of girls to the marketplace following the ban on Saudi girls driving was raised on 24 June 2018. Based on marketplace monitoring by our Saudi contacts, we now estimate that up to 150. 000 brand new driver’s licences are issued for female motorists as of December 2019, which we quote translates into 60. 000 into 75. 000 additional car sales in 2019, or 45percent to 60percent of the additional quantity . A 2018 PwC Middle East report stated 3 million Saudi girls will induce by 2020 (see graph below), also based on local research bureau Kantar TNS 80percent of Saudi girls — or 12 million — are finally likely to attempt and receive their driving license. We think these figures will require a bit more time to materialise, not due to lack of excitement by female motorists, but instead the infrastructure now in place to issue new permits simply cannot keep up with these high pent up demand.
Saudi Arabia’s introduction to global tourism in 2019 has aided automobile sales.
As an outcome and as we will see below, carmakers whose lineup is appealing to female motorists do best this season. However it is very important to observe that other variables are in play 2019: the coming of Chinese value-for-money celebrities for example Changan, spectacularly landing into the Top 10 with 2.3% share for the initial year in marketplace, in addition to MG (+114.3percent ) up to #11 and Haval who does not disclose Saudi sales only yet, has supplied approximately 17. 000 additional sales in 2019, or 13percent of the additional quantity . Finally, Saudi Arabia’s economic recovery combined with all the local government’s spending spree to modernise the nation and make a tourism business in scratch has had a substantial effect on 2019 new car sales, which we quote at approximately to 35. 000 into 50. 000 sales or 30 to 40percent of this year’s additional quantity.
Changan lands right in 10 for the first year in marketplace.
Looking in the manufacturers rank, Toyota (+14percent ) has not quite profited from this season’s economy increase and consequently finds its share thaw by four percentage points from 31.7percent in 2018 into 27.7% this season. Toyota is currently under stress from Hyundai (+63.3percent ), the Korean carmaker decreasing the industry rate to achieve 23.2% share . 18.6percent one year ago. Mazda (+49.7percent ) also outpaces the marketplace and consequently collapses Nissan (+24.4percent ) from the podium. Mitsubishi (+57.3percent ) and Kia (+41.9percent ) also advance faster than the market in the rest of this Top 10 compared to Ford (-6.2percent ), Chevrolet (+11.9percent ) and Isuzu (+20.8percent ) but the most important event is the coming of Changan right at #10. Below, substantial profits are surprisingly rare, with Infiniti (+795.8percent ), Suzuki (+190.9percent ), MG (+114.3percent ), Jaguar (+42.6percent ), Dodge (+37.2percent ), Ram (+35.8percent ) and Chrysler (+33.3percent ) the sole additional brands beating the marketplace. In contrast, Honda (-37percent ), Volvo (-31percent ) and Renault (-15.1percent ) implode with all the high likelihood of this being because of lack of inventory because of their lineup does appeal to the female buyers.
The Hyundai Accent is your best selling car in Saudi Arabia in 2019.
Model-wise, the Hyundai Accent (+84.8percent ) and Elantra (+80.5percent ) spectacularly take charge of this Saudi marketplace this season, the Korean carmaker procuring its first 1-2 ever and also the Accent scoring its 2nd ever pole position following 2016. Leader for the previous two decades, the Toyota Camry (+22.3percent ) is relegated to #3 whereas the Toyota Hilux (-5.6percent ) is down two spots to #4. ) Without falling into dull stereotypes, it might seem smaller town auto sales are especially increased from the arrival of girls on the Saudi marketplace, as exemplified by enormous gains by the Mitsubishi Attrage (+92.4percent ), Hyundai Accent (+84.8percent ), Elantra (+80.5percent ), Kia Cerato (+72.2percent ), Nissan Sunny (+60.2percent ), Chevrolet Spark (+58.3percent ) and Toyota Yaris (+36.4percent ), more than 5. 000 Kia Pegas marketed in only four weeks, making the title of most popular 2019 launching (Number 23), and nearly 4. ) 000 Changan Eado (Number 37). The Changan CS75 (Number 44), CS35 (Number 54), CS95 (Number 66) and V7 (Number 78) make it to the Top 100.
The Kia Pegas is the very popular 2019 launching: more than 5. 000 sales in 4 weeks.
Full Year 2019 Top 35 All-manufacturers and Top 75 versions ) Full Year 2018 figures under .